Venue Info
Birkbeck, Immersive PC Lab, MAL 107, Malet Street, London WC1E 7HX
The Architecture of a Creative Brand
Birkbeck, Immersive PC Lab, MAL 107, London
Free
Birkbeck Students' Union
Category
Career Development and Job Fairs
Film and Entertainment
Using LinkedIn to bridge the gap between Art and Industry.
The Architecture of a Creative Brand
How to make the industry come to you.
In today’s creative landscape, being a talented filmmaker is only half the battle. To get hired, you need a digital presence that acts as your 24/7 representative. Join the Short Filmmaking Society for an intensive, practical workshop led by Michal Indrak.
Using Michal’s own professional profile as a live case study, we will deconstruct how to build a LinkedIn brand that bridges the gap between creative artistry and professional reliability. Whether you are a director, editor, or a creative from another field, this session will show you how to frame your unique "Hybrid" skills to become the candidate producers and clients are looking for.
What we will cover:
- The 3-Second Rule: Optimising your Banner and Headline for immediate impact.
- The Narrative Bio: Moving beyond a standard CV to tell a compelling professional story.
- The Hybrid Advantage: Learning how to market your "other" professional skills as your creative secret weapon.
- Visual Proof: Mastering the 'Featured' section to showcase your portfolio effectively.